Best AI Website Builder for Agencies (2025): White‑Label, Client Portals, and Billing

Surprising fact: in 2025 multiple independent reviews named Wix the top platform for quick site creation, while Hostinger, Shopify, Squarespace, GoDaddy, and Relume each led specific agency needs.

You need a platform that helps you ship professional sites fast, manage clients clearly, and protect margins. This guide zeroes in on agency-grade capabilities like white‑label handoffs, client portals, billing workflows, and automation that cut overhead.

Expect quick picks tuned to common priorities: speed, creative control, budget, and ecommerce. We call out practical features and tools—site generation, content and image helpers, and SEO guidance—so you pick options that work under real deadlines, not just demos.

By the end you’ll have a short list and a clear plan to standardize build, review, and handoff processes. That way your team delivers custom design, predictable pricing per month, and repeatable profit on every project.

• Wix often ranks highest for all‑round speed and AI-assisted site creation.
• Squarespace favors design control; Hostinger wins on low pricing and useful tools.
• Shopify is best when clients need ecommerce workflows and product tools.
• GoDaddy offers the fastest two‑step setup and a free plan for testing.
• Relume speeds discovery with AI sitemaps and export to Webflow or Figma.

New platforms collapse the slow parts of site creation so your team can focus on craft. You get a multi‑page draft in minutes instead of an afternoon. That shortens client reviews and keeps project momentum.

What changes is the upfront work: structure, placeholder copy, and page scaffolds arrive fast. You still control quality with a mature editor, reusable components, and brand settings.

Faster first drafts mean you present options sooner and capture feedback while momentum is high. Your strategists refine the generated text and images, not write everything from scratch.

“Speed doesn’t replace craft — it frees time to make sites that convert.”

• Auto scaffolding reduces repetitive steps across projects.
• Image tools fix client assets so designers avoid small edits in Photoshop.
• Generated copy gives non‑writers a starting point your team polishes.

Prioritize platforms that blend real editor control with automation and clear client access. Your goal is a predictable, repeatable process that scales across dozens of sites without extra logins or brittle handoffs.

White‑label controls let you brand dashboards and handoffs. Multi‑site dashboards save time when you manage many pages and themes. Client portals should give safe, limited access for reviews and content edits.

Look for native billing or invoicing integrations so renewals and pricing plans are automated. That prevents manual billing tasks from eroding margins.

Prefer tools that scaffold real pages and sections but still let your team tweak layout, text, images, and components. Reviewers note many platforms only slot prompts into generic templates—choose established platforms that accelerate customization inside a robust editor.

Require granular roles for approvals, content editing, and locked modules so clients can’t break design systems. Confirm SEO workflows are built in—metadata prompts, sitemaps, and schema guidance matter.

• Check automation hooks: webhooks, CRM, and form integrations.
• Validate shared asset libraries and template tokens for consistent branding.
• Test export, data ownership, and hosting/security to match client needs.

“Test how quickly your team can go from prompt to a client‑ready draft so you’re buying tangible efficiency, not just a demo.”

Quick orientation: here’s a compact shortlist you can use when matching client needs to platform strengths. Pick a candidate, validate pricing and plan details, then run a one‑hour test: prompt → draft → edits → preview.

• Most people: Wix — balanced site creation plus a mature editor and broad features that scale across many client pages.
• Creatives: Squarespace — polished design systems and Blueprint setup that keep brand aesthetics tight after handoff.
• Budget: Hostinger — cheap starting pricing with an AI writer, logo/image tools, heatmaps, and SEO assistant.
• Ecommerce: Shopify — the deepest selling stack with AI product copy and commerce tools to grow online businesses.
• Fastest setup: GoDaddy — two‑step site creation that gets a public draft online in minutes with minimal friction.

Also consider Relume if you want AI sitemaps and wireframes exportable to Webflow or Figma. Use this shortlist to map client requirements to features, then confirm roles and client access workflows so your team standardizes deployment and protects margins.

Wix gives you rapid drafts plus a mature editor, so teams move from proof to polish faster.

Why you’ll like it: Wix asks guided questions, spins up multi‑section drafts, and hands you a drag‑and‑drop editor that your team can scale with. The platform bundles an AI text creator, section generator, and image toolkit that speeds content and visual cleanup.

You get templates and reusable patterns to standardize builds while keeping each site unique. Use image enhancement, background removal, and upscaling to prep client images quickly.

Support and pricing: 24/7 support and deep docs keep projects moving under deadline. There’s a free plan with branding, and paid plans start near $17 per month so you can model client billing and MRR.

Choose Wix over Squarespace when you need broader integrations, image tools, or more automation. Prefer it to GoDaddy when design, layout control, and scalability matter alongside speed.

• Spin up a credible draft in minutes, then fine‑tune layout and text in a robust editor.
• Bake in SEO prompts and metadata guidance to help client sites compete in search.
• Automate CRM and form flows via Zapier integrations to cut admin work.

Squarespace shines when visual identity and editor simplicity matter more than plugin depth. Use the Blueprint flow to set brand direction early. It asks business questions and shows a live preview so you and your client agree on look and structure before building pages.

The editor is easy for clients. After handoff, your clients can edit content and images without breaking layouts. That reduces support tickets and keeps small changes out of your queue.

• Blueprint AI shapes page structure and style during setup so approvals are faster.
• AI text tools help draft copy; your team can refine tone and SEO later.
• There’s no built‑in image generator — expect to source or edit photos manually.
• Pricing starts around $16/month; test via the 14‑day trial and pick higher plans for commerce.

Squarespace Blueprint is a solid option when polished design and client usability matter more than extreme customization. Build a handoff checklist so clients know how to update pages, navigation, and posts with confidence.

For starter businesses and MVPs, Hostinger combines cheap pricing with practical content and visual tools. You get a working site from a short description, and the setup offers three layout options so you can pick a direction fast.

Low per month pricing often starts near $2.99/month on promo, making it easy to sell affordable plans without eroding margins. Renewals are higher, so model that into your scope and retainers.

Practical tools included: an AI writer that drafts page text, a logo and image generator, an AI heatmap to check attention spots, and an SEO assistant that adds metadata and headings.

• Spin up basic content quickly so your team edits instead of writing from scratch.
• Generate images and logos when clients lack assets.
• Use the heatmap to re‑order sections and improve on‑page engagement.
• Accept limits: fewer integrations and no large app marketplace compared to premium options.

Tip: standardize a component library and define upgrade paths so you can start cheap and migrate clients to a more advanced stack later if needed.

If your client’s revenue runs on ecommerce, Shopify gives you a practical path from catalog to conversion. You get generation tools that save hours on product text, plus image cleanup that makes listings look consistent.

Product descriptions are generated quickly and edited by your team to match tone and SEO. That speeds catalog launch and reduces busywork.

Sidekick drafts marketing copy and landing page text so campaigns go live faster. Use those drafts as a base and refine them to match brand voice.

Theme variations from prompts give you structure before you customize sections. Image tools remove backgrounds and standardize shots to boost conversion.

• Spin up persuasive product pages and repeatable templates with SEO fields and cross‑sells.
• Leverage the app ecosystem for subscriptions, B2B pricing, and advanced merchandising.
• Model costs: entry plans often start around $29 per month plus app fees; position pricing against increased sales potential.

“Pair AI assistance with inventory, shipping, and analytics to support serious online growth.”

When time is tight, GoDaddy gets a live site up in minutes after a short setup.

Two‑step creation turns a brief intake into a usable site draft fast. You can try dozens of design alternatives with a “try a new design” option until stakeholders pick a direction.

GoDaddy includes domain search, a logo generator, and AI SEO guidance to set titles and descriptions on launch. The free plan can publish a basic presence so you can get site visibility without upfront cost.

• Speed: draft online in under an hour for microsites or event pages.
• Testing: swap design options to find the right look quickly.
• Limits: expect generic content and fewer deep content tools than premium builders.
• Upgrade path: paid plans often start near $9.99/month when you need custom domains or extra features.

Tip: use GoDaddy as a rapid prototype or stop‑gap. If you need long‑term scaling or complex design, plan a migration to a more flexible stack later.

Relume turns a short brief into a structured sitemap so you lock scope before design begins. You get a clear page map that keeps stakeholders aligned and reduces scope creep.

One click converts that sitemap into wireframes with real components and draft copy. That means clients can react to structure, not polished visuals, which speeds approvals.

• Export clean assets to Webflow, React, or Figma to continue work in your editor of choice.
• Tap a 1000+ component library so you don’t rebuild common sections.
• Style Guide Builder defines typography, colors, and spacing to speed signoffs.
• Share and comment so decisions stay in context and reduce meetings.

Treat Relume as a pre-build engine: it standardizes discovery—prompt, sitemap, wireframe, export—so your team saves hours per project and improves QA before development starts.

You’ll want distinct picks for pixel control, budget sites, and experimental prototypes. Each tool plays a narrow but useful role in an agency workflow. Pick them when their tradeoffs match project goals.

Use Framer when designers need exact layout control and advanced interactions. The AI Wireframer speeds ideation but leaves production polish to your team.

Expect to spend time sourcing images, wiring links, and refining text. Pricing runs around $10 per site per month, so budget that into proposals.

Choose Jimdo for low-cost small business sites. A free plan exists and paid tiers start near $11/month.

The AI helps at setup, but you’ll use the editor for most custom content, images, and tweaks.

Try Chariot when you want a fast prototype or to test end-to-end chatbot workflows. The free tier offers ~50 credits; paid hosting plans start near $17/month.

Editing via chat can be slow for iterative client work, so treat it as a lab tool, not your default production path.

• Match each tool to the specific job and don’t force a one-size approach.
• Document when to use these vs. your default stack so project managers can decide fast.
• Keep a living comparison doc with notes on content, images, and design tradeoffs.

Prioritize systems that let you manage clients, billing, and brand handoffs without adding admin work. Pick platforms where portals, invoicing, and white‑label controls are built in or can be automated.

Client portals should let stakeholders review pages, comment, and approve without long email threads. That keeps feedback in context and speeds approvals.

Billing needs to be part of the flow. You should automate renewals, plan changes, and upsells so finances don’t leak time or margin.

• White‑label options for themes, domains, and documentation to reinforce your brand after handoff.
• Role‑based access so clients edit content and images without breaking layouts or SEO.
• Standardized templates and reusable sections for consistent pages at scale.
• Performance, hosting, and backup policies that match client SLAs.
• Snapshot, variant testing, and rollback tools for fast feedback cycles.

Lock down roles, payments, and approvals early so launches don’t stall. Start by mapping who can publish, who can edit content, and who only views pages. That prevents scope creep and keeps client reviews focused.

Use client portals to centralize comments and approvals. Platforms like Squarespace shine at simple editor access, while Wix and Relume give richer white‑label and handoff options. Shopify handles subscriptions and payments tightly for commerce clients.

• Role matrix: internal admins, client editors, and view‑only stakeholders to keep approvals clean.
• Client portals: centralize comments so notes map to specific pages and sections.
• Billing automations: charge cards on file, send renewal reminders, and trigger off‑platform invoices when needed.
• Version tracking: keep approvals and history so you can show what changed and when.
• Shared libraries: store brand assets, images, and text to maintain consistency across sites.
• Export paths: document migration options in case a client moves platforms later.

Bundle hosting and maintenance into a monthly plan that mirrors platform tiers. Align your pricing and plan details so you keep margins and give clients clear upgrade paths.

Modeling per‑month costs early keeps surprises out of proposals and protects gross margin.

Start by listing platform fees you’ll pay each month. Use known 2025 references: Wix ~ $17/month, Squarespace ~ $16/month, Hostinger ~ $2.99/month, Shopify ~ $29/month, GoDaddy ~ $9.99/month.

Free plan considerations: free plans are handy for prototypes but usually include platform branding and domain limits. Don’t promise a client a public launch on a permanent free plan unless they accept those limits.

Bundle the site build, content (draft + human edit), SEO setup, and a monthly support retainer. Price each line item so platform fees sit inside your margin.

Include migration or integration fees if the client needs CRM, email marketing, or payment gateways. Use platform trials to reduce initial spend, but write proposals using standard monthly rates for predictability.

“Charge for outcomes: faster time‑to‑publish, SEO readiness, and conversion gains—don’t sell hours alone.”

• Model add‑ons: ecommerce modules, storage, and bandwidth so there are no mid‑project surprises.
• Document renewal dates and automate reminders to reduce churn.
• Track gross margin per client month to refine pricing and platform choices.

A solid content workflow combines drafting, editing, and testing so your site results improve over time.

Generating copy and images your clients can actually use

Use the platform text tools to draft both long and short copy, then have a strategist refine tone and CTAs. Turn average client photos into usable images with background removal, upscaling, and targeted edits available in modern editors like Wix.

Heatmaps, on‑page SEO, and A/B testing to improve performance

Run heatmaps (Hostinger offers one) to see where attention clusters. Reorder blocks and test headline or hero image variants to boost clicks.

• Build modular layouts with reusable sections so you can swap variants fast.
• Lock in on‑page basics: titles, meta descriptions, headings, and alt text before launch.
• Keep a shared content library of proven copy blocks and images to speed new pages.
• Train clients to edit safe fields while protecting layout and SEO settings.

“Use analytics to feed prompts and tests so future drafts align with real audience behavior.”

Begin with a tight prompt that captures business goals, audience, and the key pages you must deliver. This keeps the first draft focused and reduces rework.

Turn prompts into structure: use Relume or a similar sitemap tool to convert that brief into a sitemap and wireframes with draft text. Export those assets to your chosen platform so the build starts with clear scope.

Generate an initial draft in your preferred builder, then refine layout and replace generic text and images. Lock global styles before adding content so pages stay consistent as you scale.

• Validate SEO essentials on every page and run speed checks.
• Route reviews through client portals with version tracking for clear approvals.
• Prepare a short handoff guide that covers safe edits, media specs, and contact points.
• If you migrate, map redirects and content fields to avoid SEO loss.

Publish in a controlled window, monitor analytics, and iterate based on real user behavior. For a streamlined export and build option, consider a quick export option to reduce friction between discovery and launch.

Close the project loop by testing a shortlist and measuring real gains. , Start small with one default that your team masters, then add specialized tools as needed.

Wix is the practical default: balanced speed, breadth, and support. Choose Squarespace when brand and client editing matter most. Pick Hostinger to hit tight budgets, Shopify when product sales drive the business, and GoDaddy when speed to publish beats deep customization.

Use Relume to lock scope with sitemaps and wireframes. Standardize prompts, publish steps, and monthly plans so you protect margin, save time, and scale quality across sites and pages.